Campaign Metrics

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Client Campaign Performance Metrics

Enter your campaign segments with their current Average CPM and Cost per Conversion. Click "Calibrate my MAX CPM bid" to calculate recommended CPM bids that reduce spend on underperforming segments proportionally to their conversion efficiency.

#	Segment Name	Average CPM ($)	Cost per Conversion ($)

Calibrated MAX CPM Bids

Segment Name	Avg CPM	Cost / Conv	Efficiency	Recommended CPM

Average CPM vs Recommended CPM

Average CPM Recommended CPM